And there’s yet one more issue you have to know about authority. If a backlink incorporates a rel=”nofollow” attribute hooked up to it, it most certainly doesn’t Solid a “vote” towards a web site that it links to.
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So it’s no surprise that Google works by using the words while in the anchor textual content to higher have an understanding of exactly what the referenced web site is about and what keywords and phrases it warrants to rank for. In truth, Google’s primary PageRank patent talks concerning this very explicitly (bolding is mine):
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When building links to your internet site, there are a few basic Locations where you can point them: